As I knew would be the case it was not easy to choose the winners of the Insurance Personalized License Plate contest. The response was great and it was very difficult to find three that stood out from the rest. So many could have won. The three that I selected as winners did a great job of achieving the objective -- saying something that, while readable, would make no sense to anyone who is not in the insurance or coverage world -- but complete sense to someone that is. Congratulations to the winners. Each will receive a $25 gift certificate for the great stuff available on InsuranceIsFun.com.