Home Page The Publication The Editor Contact Information Insurance Key issues Book Subscribe


Vol. 11 - Issue 5
October 15, 2022


Encore: Randy Spencer’s Open Mic

Cheese Wheel: The Strangest Auto Insurer You’ve Ever Seen








This “Open Mic” Column appeared in the June 4, 2014 issue of Coverage Opinions.


Some insurance companies have interesting names. And taking notice of them is something that I’ve long done. In fact, the very first “Open Mic” column was about insurance company names. So when I recently came across the Wisconsin Supreme Court’s old decision in Pouwels v. Cheese Makers Mutual Insurance Company, 37 N.W.2d 869 (Wis. 1949) my first reaction was brie whiz that’s a goudumb name for an insurance company. Stilton stranger, the case was about an automobile policy issued by Cheese Makers Mutual.

Cheese Makers Mutual seems like a munsterrible place to asiago when you need automobile insurance. You would think they don’t know jack about cars – except maybe the wheels.

But I thought about it and then the babybel went off. Insuring cheese must have made them board – especially since they were probably all provalone doing it. Queso instead of being bleu they decided to manchego into cars.

I couldn’t find anything on the internet even remotely current about Cheese Makers Mutual. Apparently they couldn’t cut it.


That’s my time. I’m Randy Spencer.

Website by Balderrama Design Copyright Randy Maniloff All Rights Reserved