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Vol. 10 - Issue 2
March 8, 2021


Meet the New Insurance Key Issues Spokes-cat


Not long ago, Zurich’s Carrie Von Hoff sent me a picture of her cat, Legolas, hanging out with her at-home copy of Insurance Key Issues.  We had a good laugh about it. 

But then it hit me.  Legolas, perched next to Key Issues, could be the official spokes-cat for the book.  There has never been an official spokes-cat for Key Issues.  [Actually, it is possible that there has never been an official spokes-cat for any book since Johannes Gutenberg invented the printing press in Germany in around 1440.]

After some negotiations, the deal was inked.  Legolas, named for the Lord of the Rings character, held out for an extra ball of yarn.  It got a little ugly.  The whole thing nearly fell apart over it.   

Meet Legolas, an almost 2-year-old male cat.  The feline resident of Evanston, Illinois enjoys sleeping on heating vents, pouncing his brother Gimli, climbing into laundry baskets, and attacking house slippers to get to the insoles.  His favorite toys include a tiny cat-sized soccer ball, a mouse-shaped laser pointer, ribbons, and pretty much any toy with a feather.  His favorite meal is canned chicken dinner with gravy.  [Carrie doesn’t like to brag, but Legolas also sings a killer rendition of Memory.]

A Key Issues spokes-cat!  Why didn’t I think of this sooner?  It opens up a whole new avenue for sophomoric book plugs.  The potential is limitless.  Do any Key Issues readers have a parrot looking for a job?  Nominate your pet to be the Key Issues spokes-fill in the blank!

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