Last month The Wall Street Journal had a front page story about Gene Simmons, legendary KISS rocker, and his willingness to be a pitch-man for just about anything. And, as the Journal put it, “experience is no obstacle.”
The Journal went on: “Mr. Simmons has been a pitchman for a vast array of products, including life insurance, translation software, the IndyCar race car league, a new line of soda called MoneyBag and a soon-to-be-launched monthly magazine called Mogul, targeting mom-and-pop investors with limited financial experience.”
Whoa! Hold the phone! Gene Simmons has pitched life insurance? I was reading the article at lunch and nearly choked on my turkey sandwich. Now MY tongue was hanging out. I had to know more.
Sure enough, lots of search results revealed that, in 2010, Simmons co-founded a company called Cool Springs Life that sells premium financed life insurance targeted at high net worth individuals.
|
|
|