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Vol. 4, Iss. 9
September 30, 2015

Keep Calm: The T-Shirt I’d Love To See


You’ve seen those t-shirts that say “Keep Calm and Carry On” or some other take-off of the phrase. To be honest, I’ve never really understand the whole Keep Calm thing. So I looked it up – Wikipedia of course. Here is what the all-knowing website says about it: “Keep Calm and Carry On was a motivational poster produced by the British government in 1939 in preparation for the Second World War. The poster was intended to raise the morale of the British public, threatened with widely predicted mass air attacks on major cities. Although 2.45 million copies were printed, and although the Blitz did in fact take place, the poster was hardly ever publicly displayed and was little known until a copy was rediscovered in 2000. It has since been re-issued by a number of private companies, and has been used as the decorative theme for a range of products.”

However, many of the “Keep Calm” take-offs that I’ve seen on t-shirts, or displayed on the internet, while no doubt meaningful to their creators, will seemingly not serve to keep anyone calm, such as Keep Calm and Take Photos, Keep Calm and Look Like Barbie and Keep Calm and Grow a Mustache.

But here is a Keep Calm t-shirt that really does serve a purpose:

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